Friday, May 15, 2009

Reflections on Working in a Multimedia World


I love crappy graphs. Here's one of mine reflecting on working at Lonely Planet, who are building a multi-media business out of the long-time successful travel guidebook publishing business.

It's a bit like having more than one heart and thus multiple pulse rates. There is such a temptation to just surgically bludgeon the rhythms together, to slow down the internet (like you could!) to match the cycles that it takes to make physical, high quality book product - at best you risk becoming irrelevant.

Perhaps worse, to try to speed up book production into some frantic rhythm that reflects the web today ("this is so last Thursday" is one of my favourite quotes from dot com times).

LP's success has been in bridging across these rhythms - pipes that funnel content between the media, or enable new ways of working in long-standing processes like book production. And then embrace the new media with products like iPhone City Guides and Phrase Books. It's a fun place to work as a result.

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